Gerry Stratford, Sr.
Chairman
University of Virginia — Philosophy
San Francisco Art Institute — Design

Gerry established Stratford Design Associates in 1981 after five years with Nutritional Foods, Inc., a national food distributor in South San Francisco, where he managed the firm’s in-house ad agency and in-plant printing facility. Under his stewardship, Stratford Design has grown into a full-service design and marketing agency serving businesses throughout the state.

Prior to his work with NFI, Gerry was a free-lance designer in the Bay Area for over ten years. He has also taught architecture and graphic design at the high school level and today he remains a frequent speaker at Bay Area business association gatherings. His long-term commitment to excellence in printing and design was set in motion following an apprenticeship in the printing industry (Journeyman in the Amalgamated Lithographers Union). The apprenticeship would pave the way to his appointment as General Manager of a San Francisco printing firm in 1965.

Gerry has been recognized by the New York Type Directors Club for the excellence of his typographic design, and his cook book design for Private Collection was given the “Book of the Year” Tastemaker Award.

As a charter member of the Multi-Media Developers Group, Gerry continues to explore the developing technology of the visual communication industry. He is an advocate of the transition to interactive video for industrial training programs.

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Gerry Stratford, Jr.
President
San Diego State — Business Administration

Gerry joined Stratford Design in 1982. Working along side his father who's name is also Gerry, he quickly reverted back to his nickname — Strat. Friends, family and clients all tend to address him by the name “Strat”.

Strat coordinated the Sales and Production Management efforts of Stratford Design before election as Corporate President in January of 2000. Strat continues to serve as a consultant to clients on marketing strategies.

In addition to overall company leadership, Strat handles day-to-day client relations. His active participation throughout each stage of design and production ensures that the creative work remains focused on the desired goals and that materials are delivered on time and on budget. Strat carries on the business his father started and recently celebrated the company’s 21st anniversary.

Strat's focus is on quality not quantity.

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Laura A. Jost
Chief Financial Officer
University of Colorado—Political Science

Laura joined Stratford Design in 1990 to meet the firm's growing administrative needs.

Laura spent ten years in the awards and ad specialty industry. Along with providing day-to-day customer support, she also coordinates the corporate gift program for Stratford Design clients, managing the selection, production and marketing services of corporate gifts and other recognition awards and giveaways.

After ten years of service, in January of 2000, with the retirement of Gerald W. Stratford Sr., Laura assumed responsibility for financial management of the Corporation.

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Silvia Stephenson
New Media Project Director
California Polytechnic State University — Applied Art and Design

An award winner in the Art & Design Club Envision Conference Student Poster Design Competition in Sacramento, Silvia was a Dean’s List honoree at Cal Poly. Prior to joining Stratford Design in 1995, Silvia was an independent designer in Murphys, California, where she specialized in corporate identity makeovers and promotional pieces. She is proficient in a broad range of computer programs including HTML, Dreamweaver & Flash.

Silvia began at SDA as a print designer, but her aptitude and strong interest in all things web related, made her a natural to head the web department when the position became available.

A clean, uncluttered look and well-developed understanding of typography characterizes Silvia’s approach to both print and interactive design. This sensibility is coupled with the technical knowledge and management skills, to bring the project to fruition.

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J.F. Morgan
Senior Designer
Ringling School of Art and Design — Graphic Design & Photography

A winner of several Kodak Awards for Professional Imaging which honored his photographs, and two Silver Addys for brochure designs, Morgan is a supremely talented young designer. For two years prior to joining Stratford Design, Morgan had full responsibility for the design and production of catalogues and other promotional materials for Visitec Company, a medical equipment manufacturer in Sarasota, Florida.

Morgan’s experience with large-scale production projects makes him invaluable for annual report design or full corporate communications programs as well as the development of icons for internet sites or technical illustrations.

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Fui Chean Lim
Designer
University of North Texas—Graphic Design, Marketing

Fui Chean joined moved to California and joined Stratford Design in 2000.

Her creative approach has brought a new perspective to SDA and yielded many unique solutions to design challenges from publication design to corporate identity. Her strong portfolio and comprehensive arena of study enabled her to quickly become a valued member of the creative team.

Her work has been recognized by design publications such as American Corporate identity and Creativity 30.

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Timothy Gerould
Vice President—Creative Director
California Polytechnic State University — Applied Art & Design with Honors

Since joining the firm in 1985, Tim has directed numerous corporate identity, collateral and packaging projects for Stratford Design Associates. With a host of design awards from identity and brochure design to fleet graphics, Tim has received industry wide recognition for his work.

In January of 2000, Tim was elected Vice President of the firm, with responsibility for Creative Direction. His creative vision and effective leadership of our creative team assures a continuation of the commitment to excellence in visual communications inaugurated by company founder Gerald W. Stratford.

Tim’s exceptional versatility, coupled with his familiarity with many long-term accounts, makes him an integral part of the Stratford Design creative team.

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