//COLLATERAL

Presentation packages, brochures, direct mail, invitations, and other corporate sales literature are necessary elements in a cohesive marketing approach.

At SDA we excel at helping our clients clearly represent their products and services to potential customers through these many vehicles.

Kroll O’Gara is an international security and risk management company.

To introduce and explain their newly formed Information Security Group (ISG), they asked SDA to develop a comprehensive brochure and marketing program. The dramatic cover depicting the complicated maze of the electronic enterprise opens to a copy intensive primer on information security. Icons were also developed to correspond to each area of specialization for quick reference.

Test Equipment Solutions sells, rents and leases previously-owned, electronic test equipment.

SDA produced a unique folder and brochure designed to work in tandem with product profile sheets to convey TEST’s stature in the marketplace.

The design incorporates high tech imagery, metallic inks and high production values to speak to the quality of the equipment and services provided.

SDA was involved in the renaming of Formida software. As a web related business it was important to design the website first. Subsequent designs for the presentation folder, product brochures and data sheets took their visual cues from the website. Dramatic black and white photography is balanced with distinctive informational graphics. Brochure and data sheet templates were designed to expedite the production of materials in this ever evolving marketplace.

The Castilleja School in Palo Alto is a private girl's academy. Founded in 1908, the school is rich in traditions. The alumnae and administration, however, both wanted to develop a newer modern look for their bi-annual periodical.

SDA developed a new masthead and distinctive cover treatment that could be used for successive issues. Each issue features articles about individual alumnae and school events utilizing special graphic treatments appropriate to the subject matter and yet respectful of traditions. The new design was enthusiastically received by students, faculty, and all age groups of alumnae. The publication generates substantial contributions with each issue.

BioMedicines identifies promising compounds from pharmaceutical databases, for redirected development.

Upon completion of the redesign of the BioMedicines identity, SDA created a presentation folder and corporate overview for an upcoming conference. We developed the folder to showcase the new identity as well as a corporate data sheet explaining the compounds in various phases of development. A printed presentation booklet was also produced utilizing the same press sheet creating a unified look, at a substantial savings.

After designing a very successful series of security posters for Symantec, SDA was asked to translate them into an easily transportable handbook form. The multiple panel design of the posters made them a natural for this conversion. Three tabs were incorporated to separate the individual disciplines for easy reference.

After successful season ticket campaigns for the San Jose Sharks and Oakland Athletics, SDA was contracted to produce a new package for the San Jose Clash professional Soccer Team.

Metallic inks coupled with powerful action shots convey the energy and excitement associated with professional soccer, while showcasing key franchise players to the fans.

NEC required three new brochures to announce their turnkey server solutions to three distinct markets.

Using a distinct 3-panel illustration style, each brochure cover introduces the features and benefits of each server solution. Product photos coupled with re-purposed segments of the cover illustration create a cohesive and dynamic look.

Why must a flier be square? SDA designers took a unique approach and created an effective and memorable way to deliver a great deal of information.

Compelling graphics and a removable coupon that reveals the program info and sponsors on the circle below. Two circles held together by a fastener that doubles as a lapel pin.

Burlingame Shores will be a new business park development in the Coyote Point area of San Francisco Bay. Enthusiasts in this premier windsurfing area, insisted the buildings be designed to cause minimal impact to the airflow in the region.

Our challenge was to develop a brochure that conveyed an environmental sensitivity, serenity and quality of life, while depicting building amenities. Scenic photographs coupled with 3D building renderings printed on recycled stock achieved the goal.