Lumen is a children's educational software company.

Our client wanted us to visually communicate the moment of discovery as a child understands a new concept. Our solution utilized a light bulb in conjunction with the "jack in the box" visual rendered in the playful style and bright colors appropriate for children.

Our client received the exact visual impression he desired, while also getting the appropriate visual presentation associated with a child's product.

NEC was offering server solutions to three vertical markets.

The biggest challenge in creating the NEC Solutions product identity was working within the guidelines of the NEC corporate identity. The brand is clean, bold, memorable and allows the NEC corporate mark to stand on its own.

The brand worked as an identifier for our clients server solution for all markets and could be reproduced at a very small size which was extremely important for application to various forms of equipment.

Powerware has developed a software solution for energy and water demand management by utilities and power suppliers.

The Powerware wordmark combines a distinctive lowercase type treatment with twin lightening bolts that form the "o". Assisting them with their market positioning.

Creating a memorable visual, the identity helped create awareness and inquiries from both public and private utilities interested in reducing energy costs.

ICF is a telecommunications service provider offering voice and data system sales, service and support of full time technical personnel and placement services.

The logo we created was a modification of an existing logo in which we retained many characteristics due to existing equity they had in their brand.

The new identity has updated the companies image and has visually communicated to their audience that they are a leader in their market.

Trinity is a commercial janitorial and maintenance company.

The logo displays the different levels and magnitude of commercial properties Trinity supports. The tag line we created in conjunction with the logo communicates their focus.

The graphic representation of a building combined with bold colors immediately presents Trinity as a substantial professional company who will be in business for many years to come.

BioMedicines is a bio-pharmaceutical company that analyzes large clinical databases to identify potential drugs for redirected development.

We developed imagery that conveyed the hard disc array of a database, medical exploration through stacked petri dishes, and also rendered an abstract upper case "B".

The brand assisted our client in describing their process to potential investors while presenting their company as a leader within their industry. The new identity has been applied to an assortment of marketing communication materials, building Wall Street awareness and increasing inquires.

Visual communication is the most powerful force in marketing.

Your identity immediately communicates your position in the marketplace. High tech, conservative, aggressive, established, large, small...any of these impressions will be associated with your company from that first visual contact.

How important is that first visual impression to you?

Our job is to create the correct visual impression to gain interest, get attention and generate the desired response.