The package can make or break a product. It is a promise of what's inside. It can be informative, functional, humorous and appetizing. Often it can be the only thing that distinguishes one product from another.

SDA designs distinctive packaging built to enhance brand identity and properly position the product. Our solutions create a compelling shelf presence that stimulates the consumer and increases sales volume.

Mark Caporale came to us with a sketch on a napkin. We translated that vision into an attractive wine label. As a young company Caporale wanted to make a bold statement but not alienate the traditional wine buyer.

SDA developed the Caporale wordmark and distinctive grape leaf label design to project a contemporary yet mature image.

Hewlett Packard required a software package to introduce their powerwise power management software for uninterrupted power supply.

SDA developed the interactive software demo as well as the exterior package design which depicts the power of nature. This illustrates the need to protect vital systems from damage caused by power failures and surges.

G. Pucci & Sons was introducing a new fishing line into their popular P-Line group of products. The high tech nature of the product required an updated approach to the company logo as well as a new product identity.

In addition we developed an exciting package with graphics depicting the crystal clear characteristics of this new fishing line.

See’s Candies wanted to create a special product assortment to commemorate their 75th anniversary.

Drawing on the decades of See’s heritage, SDA developed a 75th anniversary identity along with a unique tin shape and design to set apart this unique product offering from the main See's product line.

See’s Candies required a large container to assist customers with quantity purchases.
Mouth watering photos of candy wrap the outside of the carrying case creating an effective advertisement. The high quality and impact of this image enabled us to re-purpose it on additional marketing material.

>> See’s fleet graphics<<

Verity builds web infrastructures for search and content organization. They required a new design for a cd package which introduced new features of their topicWeb search function.

SDA created an energetic design that utilizes the "i-man" searching the internet for content and returning with the results.